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What's the average bounce rate for a website? rocketfuel takes a look at the data and establishes the good and the bad.. The definition of bounce rate is the percentage of people who arrive on your site and leave without visiting a second page. more importantly, bounce rate was designed to tell you if you have the right audience coming to your pages and if you are meeting their expectations. to fully understand. What is a bounce rate? bounce rate definition. bounce rates are universal in digital analytics, but what is a bounce rate really? bounce rate in google analytics.